Durability and Creativity With Clamshell Packaging

When consumers hear the term "clamshell packaging" they may imagine that it involves seafood of some variety or another. Many are unaware of just how often they are exposed to this method of marketing.

For example, in a single trip to a large grocery or department store a person may purchase a toy for a child, a "pay as you go cell phone" and a new shaving razor. All three of these very different items will more than likely arrive at the store in clamshell packaging.

Manufacturers have begun to rely on this flexible form of packaging because it can be inexpensively produced to very custom specifications. For example, that children's toy may be a metal car, a small doll, or even a yo-yo, and a clamshell package can be designed, printed and molded to fit each product in a unique way.

Retailers like clamshell packaging as well because it is usually formed with a protective pocket of air around the merchandise, which reduces or even eliminates breakage during shipping and transportation. Should an item receive damage, the clear windows of clamshell packaging allow store clerks to identify unsalable items before they reach the shelves. This saves store owners a great deal of time and money since clerks can package up damaged goods for replacement or refund, and cashiers or customer service staff will not be forced to spend time helping customers who unknowingly bought a broken or damaged item.

Many manufacturers of clamshell packaging are currently at work around the globe, but it is a good idea to work with a company that has domestic as well as foreign offices to guarantee that design and manufacturing issues and schedules meet particular business needs.

Impact MFG is a global provider of clamshell and thermoformed packaging and products. The company has production facilities in the United States and Asia, allowing it to meet the shipping and assembly needs of many large scale, as well as significantly smaller, clients. The company can design, print, assemble and ship packaging products to any client, anywhere in the world. Visit Impact-MFG.com to learn more.

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