Clamshell Packaging - A New Form of Packaging

Clamshell packaging provides a new form of packaging that can allow the consumer to get a good look at the product, while at the same time it protects the product from minor damages and dirt. This type of packaging is available in different sizes and shapes. To get a more custom look it is possible for a manufacturer to add color, and the company's logo to the design package.

Older methods of product protection include Styrofoam and bubble wrap. Styrofoam is still used for product protection to surround and keep in place a box containing a delicate object prior to being shipped, and likewise, bubble wrap is also used quite widely by others for the same purpose. These products however are not adequate to protect newly manufactured products from scratches and other damage. Suppliers and manufacturers of a number of products have taken upon themselves to create their own materials for even better product protection. Some people have turned to using blister product wrap to protect their merchandise from dents and scratches while in transit.

Clamshell packaging has surpassed these older forms of product protection. In this new type, a molded plastic form is used to cover and enclose the product completely from dust, moisture, and dents as the package moves from one location to another and through various temperatures and climates while in transit.

This new type of product protection is an advance over the older blister form of packaging and gives a more advanced protection for newly manufactured products. The consumer products that are normally used for such product protection are headsets, mp3 players, mobile DVD players and many other electronic gadgets. Products such as these need the extra protection from moisture that can build up in transit from supplier to consumer. Clamshell packaging is not like the products seen in the supermarket that are used to contain perishable foods; instead it is made of a strong durable plastic that has been molded to fit the shape of the product being shipped.

The airtight fit of these help prevent molds for growing inside and damaging the product while it is being shipped. These clamshell packages can now be custom made from select manufacturers so as to provide a must better look and fit and to match exactly the size and shape of the product to be shipped.

This custom design does not allow any shifting of the product inside. The design gives an exact fit to the product, with has much thicker wall to the material than was usual in the older blister packaging. Since the product is entirely encased, there is no possibility that the product will come in contact with other items during its journey.

Clamshell packaging has now become very popular with manufacturers because it can be created very inexpensively and to very specific design specifications. Many consumers are probably not aware how often they come in contact with this type of marketing. As an example, a small doll, a yo-yo, toy action figure; for each one of these a custom clamshell packaging will be designed, molded and printed to fit each one uniquely.

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